For home services · selected professional services
Find where revenue is leaking, what to fix first, and who can help.
Turn missed enquiries, stalled quotes and inconsistent follow-up into a clear action list. Start with the free 12-question Revenue Leakage Assessment.
What is revenue leakage?
Revenue you lose after the enquiry arrives.
Revenue leakage is revenue a business loses after demand already exists. The enquiry came in, but a slow response, a missed call, a quote that went cold or an old lead nobody re-contacted meant the sale never happened. Fixing these gaps often matters more than buying more leads.
The free Revenue Leakage Assessment checks four areas: response (speed, missed calls and contact rate), follow-up (attempts, ownership and quote follow-up), reactivation (old leads and unaccepted quotes) and conversion (measurement, lost reasons and sales reviews).
Common signs of leakage
- No standard first-response time
- Missed sales calls go to voicemail
- Contact rate is not measured
- One or two follow-ups, then nothing
- Quotes chased only if the buyer replies
- Old leads and quotes never re-engaged
- Lost reasons are anecdotal or untracked
- Sales outcomes rarely reviewed
Who it is for
Established Australian businesses that already generate enquiries.
Commercial judgement first
Better systems before more software.
Revenue Shield is founder-led by Stu McCracken. Advice starts with your process, then considers CRM, automation, AI and specialist support.
Built first for established home-service businesses such as solar, renovations, roofing and home improvement. Selected professional services are also supported.
What is revenue leakage?
Revenue leakage is revenue a business loses after demand already exists, for example through slow first responses, missed calls without callback, quotes that are not followed up, old leads that are never re-engaged and not tracking why opportunities are lost.
How does the assessment work?
Answer 12 questions, see your overall risk score and biggest issue, then enter your name and email to unlock category scores, three priorities and one practical action to start with.
Does the score measure lost revenue?
No. It is a rule-based indicator of system risk, not a measured percentage of lost revenue. Where your inputs support it, the result shows the gross value of enquiries that do not convert. That includes unsuitable enquiries and normal losses; it is not recoverable revenue or a forecast.
What previous work informs the approach?
A previous AI-assisted lead-reactivation pilot involved 320 leads, a 23% hand-raiser rate and 12 recorded sales. This was previous work, not a Revenue Shield advisory case study, and does not establish expected results for this service.
How much does Revenue Shield cost?
The Revenue Leakage Assessment is free. No credit card is required.
Who is Revenue Shield for?
Established home-service businesses across Australia such as solar, renovations, roofing and home improvement, plus selected professional services, that already generate enquiries but suspect response, follow-up or conversion is inconsistent.
Start with your biggest leak.
Get your score before sharing your details. Then get three priorities and one action to start with.