Commercial judgement first
Better systems before more software.
Revenue Shield is founder-led by Stu McCracken. Advice starts with your process, then considers CRM, automation, AI and specialist support.
Built first for established home-service businesses such as solar, renovations, roofing and home improvement. Selected professional services are also supported.
What is revenue leakage?
Revenue leakage is revenue a business loses after demand already exists, for example through slow first responses, missed calls without callback, quotes that are not followed up, old leads that are never re-engaged and not tracking why opportunities are lost.
How does the assessment work?
Answer 12 questions, see your overall risk score and biggest issue, then enter your name and email to unlock the breakdown. Choose to act yourself, buy a Blueprint or discuss an Audit.
How is the $195 Blueprint different from the free result?
The free result identifies priorities and a starting action. The $195 Blueprint uses a deeper questionnaire to generate a tailored implementation plan automatically. It explains recommended changes, why they fit, suggested ownership, practical steps and success measures. It does not include human review, testing of your systems or named providers. A paid Audit investigates real records and workflows, with an included one-hour initial discovery meeting and a one-hour results and adviser review meeting at the end.
How are providers selected and paid?
Named recommendations follow a deeper Audit. Providers are screened for relevant capability, track record, customer evidence, pricing clarity and support. Revenue Shield may receive disclosed referral or platform fees. Recommendations and rankings are based on suitability, not commission. You can implement internally or choose your own suppliers.
Does the score measure lost revenue?
No. It is a rule-based indicator of system risk, not a measured percentage of lost revenue. Where your inputs support it, the result shows the gross value of enquiries that do not convert. That includes unsuitable enquiries and normal losses; it is not recoverable revenue or a forecast.
What previous work informs the approach?
A previous AI-assisted lead-reactivation pilot involved 320 leads, a 23% hand-raiser rate and 12 recorded sales. This was previous work, not a Revenue Shield advisory or Audit case study, and does not establish expected results for this service.
How much does Revenue Shield cost?
The Revenue Leakage Assessment is free. The Revenue Improvement Blueprint is $195 AUD one-off. The Revenue Systems Audit is a paid, human-led review; the evidence required, scope, deliverables and fee are quoted and agreed before you commit.
Who is Revenue Shield for?
Established home-service businesses across Australia such as solar, renovations, roofing and home improvement, plus selected professional services, that already generate enquiries but suspect response, follow-up or conversion is inconsistent.