For home services · selected professional services

Find where revenue is leaking, what to fix first, and who can help.

Turn missed enquiries, stalled quotes and inconsistent follow-up into a clear action list. Start with the free 12-question Revenue Leakage Assessment.

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What is revenue leakage?

Revenue you lose after the enquiry arrives.

Revenue leakage is revenue a business loses after demand already exists. The enquiry came in, but a slow response, a missed call, a quote that went cold or an old lead nobody re-contacted meant the sale never happened. Fixing these gaps often matters more than buying more leads.

The free Revenue Leakage Assessment checks four areas: response (speed, missed calls and contact rate), follow-up (attempts, ownership and quote follow-up), reactivation (old leads and unaccepted quotes) and conversion (measurement, lost reasons and sales reviews).

Common signs of leakage

  • No standard first-response time
  • Missed sales calls go to voicemail
  • Contact rate is not measured
  • One or two follow-ups, then nothing
  • Quotes chased only if the buyer replies
  • Old leads and quotes never re-engaged
  • Lost reasons are anecdotal or untracked
  • Sales outcomes rarely reviewed

Who it is for

Established Australian businesses that already generate enquiries.

Solar & batteriesRenovations & buildersRoofingHome improvementSelected professional services

Choose the level of help you need

Find the gaps. Get a plan. Validate the opportunity.

Start with a free scorecard. Choose an automated improvement plan or a deeper, human-led Audit when you need more detail.

01 · Find your starting point

Revenue Leakage Assessment

Free

Answer 12 questions to identify where your revenue process needs attention.

  • See your risk score and biggest issue immediately
  • Enter your name and email to unlock category scores
  • Get three priorities and one practical action to start with
03 · Investigate the actual leakage

Revenue Systems Audit

Paid, human-led review

Quoted before you commit.

Move beyond questionnaire answers. Have your enquiry handling, sales records and workflows examined to identify where opportunities are being lost and what those gaps could be worth.

  • A one-hour initial discovery meeting to understand your business, priorities and available evidence
  • A mystery-shop enquiry to test and time your response
  • Review of a CRM export for dormant leads, stalled quotes and missing follow-up
  • Review of a small, agreed sample of sales calls
  • Evidence-based commercial estimates, with assumptions and limitations explained
  • Prioritised recommendations and, where needed, 2–3 named providers vetted for suitability
  • A one-hour results and adviser review meeting at the end to discuss findings, recommendations and next steps

We agree the evidence required, review scope, deliverables and fee before starting. Estimates depend on the quality of the available data.

Discuss a paid Audit →

Commercial judgement first

Better systems before more software.

Revenue Shield is founder-led by Stu McCracken. Advice starts with your process, then considers CRM, automation, AI and specialist support.

Built first for established home-service businesses such as solar, renovations, roofing and home improvement. Selected professional services are also supported.

What is revenue leakage?

Revenue leakage is revenue a business loses after demand already exists, for example through slow first responses, missed calls without callback, quotes that are not followed up, old leads that are never re-engaged and not tracking why opportunities are lost.

How does the assessment work?

Answer 12 questions, see your overall risk score and biggest issue, then enter your name and email to unlock the breakdown. Choose to act yourself, buy a Blueprint or discuss an Audit.

How is the $195 Blueprint different from the free result?

The free result identifies priorities and a starting action. The $195 Blueprint uses a deeper questionnaire to generate a tailored implementation plan automatically. It explains recommended changes, why they fit, suggested ownership, practical steps and success measures. It does not include human review, testing of your systems or named providers. A paid Audit investigates real records and workflows, with an included one-hour initial discovery meeting and a one-hour results and adviser review meeting at the end.

How are providers selected and paid?

Named recommendations follow a deeper Audit. Providers are screened for relevant capability, track record, customer evidence, pricing clarity and support. Revenue Shield may receive disclosed referral or platform fees. Recommendations and rankings are based on suitability, not commission. You can implement internally or choose your own suppliers.

Does the score measure lost revenue?

No. It is a rule-based indicator of system risk, not a measured percentage of lost revenue. Where your inputs support it, the result shows the gross value of enquiries that do not convert. That includes unsuitable enquiries and normal losses; it is not recoverable revenue or a forecast.

What previous work informs the approach?

A previous AI-assisted lead-reactivation pilot involved 320 leads, a 23% hand-raiser rate and 12 recorded sales. This was previous work, not a Revenue Shield advisory or Audit case study, and does not establish expected results for this service.

How much does Revenue Shield cost?

The Revenue Leakage Assessment is free. The Revenue Improvement Blueprint is $195 AUD one-off. The Revenue Systems Audit is a paid, human-led review; the evidence required, scope, deliverables and fee are quoted and agreed before you commit.

Who is Revenue Shield for?

Established home-service businesses across Australia such as solar, renovations, roofing and home improvement, plus selected professional services, that already generate enquiries but suspect response, follow-up or conversion is inconsistent.

Start with your biggest leak.

Get your score before sharing your details. Then choose the level of help that fits.